rasotsav
visual identity,
packaging & art direction
project brief
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a consumer survey explored preferences around packaging and its influence on purchasing decisions. the findings revealed that 44% of respondents associated packaging with quality, while 45% of respondents aged 45–54 were influenced by packaging.
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the challenge was to design packaging that appeals to this audience, works for occasional use, and positions regional snacks as a thoughtful gifting option for special occasions.
solution
a cohesive packaging system that balances everyday familiarity with the appeal of gifting. bold colour palettes, state flowers, and region-inspired graphics give each box its own identity, while consistent typography and structural elements unify the collection under one brand.
the result is a collection designed to make regional Indian snacks more discoverable, distinctive, and giftable.
appreciate the scroll - xo
project overview
rasotsav, the project celebrating india’s diverse regional flavours through curated snack boxes. each box brings together regional snacks, cultural cues, and floral motifs to create a distinctive gifting experience.