patch up
rebranding &
packaging design
project overview
this rebranding project was created as part of a design competition hosted by Designare, an all-in-one design community. the brief challenged participants to reimagine the visual identity of a rising health and wellness brand recently featured on shark tank india,
a brand pioneering a new way to consume nutrients through transdermal patches.
out of hundreds of entries, I secured 3rd position, presenting a bold and clean visual direction that balances innovation, trust, and ease.
project brief
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goal: Redesign the brand identity to connect with health-conscious Indian consumers
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focus: Highlight additive-free formulation and science-backed wellness
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problem: The Original identity lacked clarity, credibility, and visual distinction
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issue: Design felt generic, blending in with competitors
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need: Establish a unique and modern presence in a fast-growing health-tech space
solution
the new identity strikes a balance between playful and professional, making it approachable for younger audiences while remaining credible for older ones. it’s designed to stand out in crowded retail spaces and subtly reflect the brand’s clean-label, additive-free philosophy through minimal and intentional design choices.
